February 2012
1 post
Building Your Brand Through Social Media
Marketing through social media is all about reaching a wider audience and having them interact with your brand. Nowadays, if you fail to communicate with your target market in real-time, your business runs the risk of being ignored in favor of other more social media savvy brands. So, how do you take advantage of social media to reinforce your branding activities? Consider these steps:
Share...
May 2010
3 posts
7 tags
Mass vs. Niche Marketing: Which is Right For You?
Is your product something that interests all types of audiences? Or does your product meet a specific need for a specific group? These are the questions which will determine your marketing strategy. There is a place for both mass and niche marketing. If you implement the right strategy, then you will successfully reach the audience that will become your customer base. If you do not market...
4 tags
Ways to Make Your Band Noticeable
There are many ways to make your band well known, and the best part is that many of the ways cost very little. The basic idea is to create a promotional package and get yourself out there. Your package should include your logo, a large full color photo of the whole band, a demo, a mission statement, business cards, and posters. Here are some more ideas for promoting your band as well as ways to...
6 tags
12 Web 2.0 Fonts You Just Have To Use!
If you have been trying to search for great web 2.0 fonts, You probably have been hopping from site to site trying to browse and judge different fonts for your own use. This can be an arduous and time consuming process that really can frazzle your brain. Luckily for you though, I took the time to frazzle my brain and collect as much sources of web 2.0 fonts that you can use on when designing for...
April 2010
1 post
4 tags
Postcard Images with Strong Emotional Appeal
Imagine sifting through your daily mail. You start to scan the return addresses for the most important letters, ready to discard the obvious ads and take a look at any postcards. But before you even get to sorting, you are distracted by a piece of mail with colorful images that you can’t help but look over before finishing your sorting process. Before you know it, you are carried away to...
March 2010
4 posts
How to Avoid an Amateur Business Card
The best way to give your new business an established look is to create a professional looking business card. The quality of your business cards directly corresponds to the quality of the impression you give about your business. Here are some easy steps to help you create a professional business card. 1. Use online business card printing. The first and most important mistake to avoid is trying...
2 tags
Production Tips for Your Promotional Calendar
Promotional calendars are an excellent way to advertise your business, since they are both practical and aesthetic for recipients. Plan correctly and your company name will be on display for a full year in your customer’s home. Here are some production tips so that you can make the most out of your print calendar.
Start by setting up time lines. Staying organized from the beginning will...
6 tags
Outdoing the Competition with Better Posters
The chances are good that right now your competitor has a marketing campaign going on right now to attract your customers to their business! Now is not the time to hesitate in uncertainty, now is the time to take action to keep your customers and gain some new ones! How, you ask? Simply by out-doing your competition with better posters.
The number one key to success with a print poster campaign...
3 tags
3 Ways to Market Your Photography Studio
Photography is a product that excels in visual appeal, so creating marketing tools can be as simple as showing off your handy work. For instance, photographs become a print poster or a postcard. Whatever method of marketing you choose, use your artistic abilities to advertise your business. Photographic Posters High gloss posters show off your work the most. When you print pictures for a client,...
February 2010
4 posts
7 tags
Why Should Your Business Invest in Poster...
Promotional poster printing is a tried and tested marketing method with a long-standing history of success. Why should your business invest in poster printing? It’s proven, effective, versatile, easy to afford, and convenient with online printing companies. Need more details? Read on!
Poster Printing is Effective Poster printing is so effective because of the presence it creates in the...
7 tags
How To Make Unique Business Calendars
Calendars have the unique potential of advertising your business to customers and prospects every day of the year. Just think about how much it would cost to run radio commercials or newspaper ads every day! Obviously, it is worth putting some effort into making a unique print calendar that people want to use so that your marketing dollars are put to best use.
Use Your Employees as Subjects Help...
8 tags
14 Simple Ideas for Making Your Catalog Sell...
Sometimes print catalog designers get so involved in making a catalog attractive, they forget to put in the little things that can do a lot to increase sales. Here are some little ideas that can help your print catalog bring in big business.
Put your most expensive product on the cover of your catalog printing piece, especially if it is a large item.
Include a letter from the company president...
5 tags
Font Tips for Business Card Printing
When you are planning a business card printing project, the fonts you use are very important because of the focus on text in business cards. The fonts you use enhance your cards and make them more attractive and memorable to the people you hand them out to. With this in mind, here are some tips for choosing a font that is right for your cards.
Be Aware of the Masculine or Feminine Look to a Font...
January 2010
1 post
7 tags
Direct Mail Marketing Keys to Success
Year after year, direct mail marketing has shown to be an effective way to communicate with customers while also turning a profit. Many marketing methods are difficult to measure as to whether or not they have actually produced income. Because postcard printing and direct mail marketing can be developed with a precise message and contact information, businesses have an opportunity to...
December 2009
3 posts
6 tags
Successfully Promoting Your Gig
A great turnout for your gig is difficult to achieve whether at a local event or an event in a new city. A well-planned promotion schedule is the key to high ticket sales and a large turnout at the event. Whatever genre of music your band may be, here are some tips to successfully promoting your next gig.
3-4 Months Out
As soon as you know the date of your next gig, begin to put the promotional...
3 tags
Tips for Communicating with Your Brochure Designer...
Brochure printing can be a breeze if you know what to do, and a headache if you go into it blind. With a good plan and good communication with your designer, you can create brochures that get results.
Choose a Purpose Before giving your brochure printing project to a designer, choose the overall purpose for your brochure. Do you want to sell a particular product? Get people interested in your...
A Massage Therapist's Guide to Business Card...
As in any market, massage therapists make use of business cards to both recruit new customers and keep current customers. With all of your competition handing out their business cards to consumers, how can you make sure clients and potential clients will remember yours? With the help of a massage therapist’s guide to business card printing!
A business card that offers value to your potential or...
November 2009
2 posts
Business Card Printing the Right Way
One of your greatest advertising tools is your business card, since consumers collect, carry, and retain important bits of information about your business on these 3” x 2 1/2” cards. Before you send your project to an online business card printing company, take time to create the right card with the right design for your business. Be consistent
Create a business card that...
7 tags
Helpful Tips for a Successful Trade Show
A successful trade show experience depends on careful planning and preparation, and your booth will need to focus on telling attendees and potential customers what unique benefits your business can offer them. Here are some helpful tips for a much less complicated and more successful trade show.
Plan in Advance One of the most important things you can do is begin planning well in advance for...
October 2009
3 posts
6 tags
Is Your Catalog Design All it Can Be?
Presentation is everything when it comes to a catalog design that makes sales. A great product line-up is the place to start, but it is certainly not all there is to print catalog design. Here are some tips and suggestions for making your catalog design all it can be.
Brand Identity Brand identity is important for growing your business, and the need for it does not diminish when it comes to a...
3 tags
How To Tell If You Have a Balanced Design
A balanced design is achieved through careful layout of the design elements. There are several different types of balance: symmetrical, radial, and crystallographic or all over balance. Unity, proximity, and repetition work along with these different balance choices to create a well-balanced design. Sometimes a design is purposefully off-balance. This technique is used to create a sense of motion...
4 tags
How To Avoid Common Service Marketing Mistakes
In the past, service providers have relied heavily on word of mouth advertising to generate business. With more and more choices out there, those in the service sector need to broaden their marketing strategy to keep clients coming. Below are some common mistakes you’ll want to avoid.
Don’t Let Your Work Speak for Itself
Some service providers think that if they do a great job for...
September 2009
4 posts
5 tags
Tips for Distributing Your Business Cards
Business cards can be great marketing tools but only if you take the time to hand them out. Here are some ideas for getting your cards into the hands of the public without spending an extra penny.
Keep Cards at Hand Before you can give business cards to people, you need to have them readily available. Keep stacks at your desk, your reception area, in your car, and in your wallet. And remember to...
5 tags
Tips for Improving Your Door Hangers
Door hangers are a great direct marketing tool whether they are hung on door knobs or sent in the mail. The secret to effective hangers is an irresistible design that makes consumers take notice. Here are some inspiring tips for improving your advertisement.
Bold but Simple Use a large, bold design. Rather than getting as much information as you can on the limited space of a door hanger, use a...
3 tags
Tips for Writing Better Postcard Ads
Postcard printing offers great advertising opportunities. Direct mail postcards go right into consumers’ homes or place of business, and postcard printing campaigns can be adapted to any product or service. Plus, postcards are one of the cheapest forms of direct mail that you can print: only a few cents per piece, and the cost gets lower with the more you print when you choose an offset...
4 tags
How to Write Poster Ads
A great poster ad draws people in and makes them want to contact you, but if you don’t include all of the right information, your posters could just be taking up space. Follow these steps to make sure your ad is as effective as possible.
Step One: Write a Compelling Headline Your headline should be easy to read at a glance. If people can read it without really trying, you have the chance...
August 2009
1 post
2 tags
How to Advertise with Big Posters
Advertising with big posters can mean investing a little more money, but with a little extra time, the return on poster printing will be more than satisfying. Here are some great advertising tips to increase memory retention of viewers for that eye-catching poster.
Step 1: Decide How Big
Know what size your poster printing requires for a proper fit. The standard for a small poster is the 11 x...
July 2009
1 post
6 tags
How To Produce Professional Posters
Whether you need to promote a one-time event or an established business, advertising with a poster printing campaign is worthwhile, cost-effective, and a long standing form of advertising. Designing posters with a professional look takes careful planning that is made simple with these steps.
Rough draft - Begin with a rough draft, either on scratch paper or on a piece of poster board to get a...
June 2009
3 posts
6 tags
Popular Fonts That Get Your Poster Noticed
One of the most important aspects of poster printing is eye-catching graphics, and fonts are a large part of making your poster noticeable. The following list gives you an idea of which fonts are best to use for different types of poster printing projects.
Trajan is dramatic and somewhat formal looking; the drama factor is probably why it is a popular style for movie posters. It also works really...
4 tags
Why Printing Online Is More Economical For Small...
A small ad agency offers great advantages over big agencies. More personable service, faster results, and reduced costs are just a few. As a small agency offering these advantages to your customers, choosing an online printer is a choice that fits right in with your persona. You could purchase or lease an expensive printer, with the related maintenance, stock, and ink, and your results might be...
8 tags
How to Choose the Right Booklet Layout
Booklets offer an endless array of possibilities. Beginning a new booklet printing project is a daunting task. The quality of your copy and photographic content are key to the success of your booklet printing. Design and format can help improve the success of your efforts by making the information easy to read and creating an impact that remains with the reader.
Size and Shape
The size of...
May 2009
3 posts
5 tags
6 tags
8 Tips in Designing a Power Brochure
Brochures are an inexpensive way of making a impact. Customers can be drawn to your business by well designed brochures. Here are 8 time tested tips in designing effective brochures.
1. Use your cover to interest your key customer pool - Design your brochure with the needs of your target customers in mind. The cover is the first thing that your customer will look at so use it to give them a...
