Design and Print

Booklets offer an endless array of possibilities. Beginning a new booklet printing project is a daunting task. The quality of your copy and photographic content are key to the success of your booklet printing. Design and format can help improve the success of your efforts by making the information easy to read and creating an impact that remains with the reader.

Size and Shape

The size of booklet you choose depends on two main factors: your budget and the intended distribution method. Size can also be influenced by how much information needs to be included in the booklet, but that can also be controlled by the quality and layout of the information. An unusual shape can be an asset in the right marketing campaign; however, an oddly shaped vacation brochure would not be a good idea because it wouldn’t fit in the standard brochure displays. The ultimate purpose of your brochure printing project must always be considered when choosing various design components.

Theme

Having a theme is a fun, eye-catching way to guide the design of your brochure. A theme can be based on a piece of artwork, a well-known children’s story, or your business logo. Incorporate matching fonts and colors, and repeat pieces of your theme throughout the layout to create uniformity. Just make sure that your brand is still apparent in your booklet by including such branding items as your logo and stylized effects.

Opportunities for Interaction

Engaging consumers is a challenging proposal, but booklets can help. If your booklet is likely to be handed out personally to individuals, make a “notes” section in which the distributor can write (a name, personal contact info, etc). This will add meaning to the brochure and give the receiver a reason to keep it. A relevant check list, FAQs, or insider tips are some other items that increase the value of your booklet printing piece to the customer.

Call to Action

You may have learned about the call to action in a speech class: asking the listener (reader in the present case) to take action based on what you’ve shared. This idea is equally important in a booklet. Call now, visit our website for more info, let us save you money, fax your order today – be sure to include similar statements especially after giving your reader important information about your product. 

These simple tips can make all the difference in your booklet printing project. Don’t forget to consult with your printer about the most efficient way to go about producing your booklets. Their knowledgeable feedback lends an experienced eye that can add the perfect finishing touch.