Design and Print

Whether you need to promote a one-time event or an established business, advertising with a poster printing campaign is worthwhile, cost-effective, and a long standing form of advertising. Designing posters with a professional look takes careful planning that is made simple with these steps. 

• Rough draft - Begin with a rough draft, either on scratch paper or on a piece of poster board to get a more exact idea of the scale needed.
• Layout - Use a pencil to sketch the layout and design, and/or print off the individual elements and cut them out which gives the flexibility to rearrange with ease.
• Relevance - Pause to examine and make sure your poster printing design is relevant for your targeted market. Rework, remove, or add new elements until your design is suited for your audience.
• Attention grabbing - Your design will need to grab the attention of passersby. Make sure the attention grabbing elements are in place in your poster design. This can be accomplished with high quality images, sharp contrast, large and easy-to-read font, a bright color amidst black and white, and more.
• Simple - A professional looking poster design needs to be simple and to the point. Remove erroneous images, limit color variation, limit font types and sizes.
• Reflect the product - The design theme of your poster should reflect the qualities of the product or service being advertised: fun and playful, tough and rugged, soft and feminine, etc. This applies to colors, font, and graphics.
• Company name and logo - Your company name and logo should be on the poster. The purpose of your poster will determine the size and placement of your company info. If you are advertising a special sale or product, the company name and logo need to be quickly seen and recognized by viewers. If you are promoting the company itself, the company name and logo may be the prominent feature of your poster.
• Emotional appeal - Emotional appeal is very important. The emotional appeal of your poster printing project may be sentimental and nostalgic or may infer dependability and reliability and confidence depending on the audience and the product/service being advertised. The color(s) chosen also influence the emotional appeal of the poster.
• Printer - Once you are satisfied with the professional look of the design for your poster printing campaign, you are ready to find a printer who can add the final touch to a professional design. The poster printer you choose should offer convenient service and a variety of poster printing options in size and paper stock. A good way to verify the finished quality is to request a sample from the printer.