Design and Print

Postcard printing offers great advertising opportunities. Direct mail postcards go right into consumers’ homes or place of business, and postcard printing campaigns can be adapted to any product or service. Plus, postcards are one of the cheapest forms of direct mail that you can print: only a few cents per piece, and the cost gets lower with the more you print when you choose an offset printing company.

But how can you tell if your postcard is giving you the best return on your investment? The success of a postcard printing campaign depends on the quality of the copy used. Here are a few tips for writing better postcard ads.

Be specific. If you offer cleaning services, do not just say “We’ll clean your house.” Although that may work for some people, a more persuasive message would be “Don’t come home to a dirty house, let us clean it instead!”

Be beneficial. Focus the message of your postcard printing on the benefits you have to offer to your customers. Remind consumers of what they will gain by using your service or product. In the case of the cleaning service, you might mention that customers will have more free time to spend with their family.

Be truthful. Do not make promises you cannot keep in the course of business. This will give you a bad reputation with customers. Satisfied customers are the best advertisement there is so strive to meet each customer’s expectations.

Edit. One of the biggest mistakes made in postcard printing is the grammatical errors. Before sending off the final copy of your postcard design, take a break, then go back over it carefully checking the grammar and spelling. These errors are easy to miss during the process, but after a little break to clear the mind, you will be ready to put the final touches on your postcard.

Most postcard printing designs include placing the message on the front of the card with extra information, such as address, map, and business hours, on the back. Just make sure that you leave enough room for the mailing address, stamp, and bar code that the post office will stamp along the bottom of the back of the postcard. You wouldn’t want your postcards to get returned for not following proper mailing guidelines.