Design and Print

Door hangers are a great direct marketing tool whether they are hung on door knobs or sent in the mail. The secret to effective hangers is an irresistible design that makes consumers take notice. Here are some inspiring tips for improving your advertisement.

Bold but Simple
Use a large, bold design. Rather than getting as much information as you can on the limited space of a door hanger, use a spacious design that readers will notice. Large, bold print is a good start. Be sure to have your logo prominent in the design as well.
 

Thoughtful Color Use
Make careful use of color. Use one or two colors to create contrast and make your message stand out. Try to use the colors that are already part of your brand so that consumers can quickly identify who has sent them the door hanger.
 

Use Both Sides
Print on both sides of the door hanger. Printing on both sides of a door hanger is a minimal added expense for twice the advertising space. Use the back to give customers additional details about your business products or services. Or use the space for a map and directions to your location.
 

Consider Plastic
Create a promotional plastic door hanger. Plastic door hangers are a long lasting advertisement that can stay in consumers’ homes indefinitely. They are especially effective when used as seasonal promotions or to promote a cause. On one side of the door hanger print your advertisement. The other side can be used for a holiday greeting, yellow ribbons in support of military, pink ribbons in support of breast cancer awareness, a baby’s sleeping notice, etc. Any message that appeals to the strong emotions of consumers will help keep your door hanger in use in their home.
 

Special Offers
Coupons are a worthy addition to door hangers but they can become old hat. As an alternative, add value to your door hanger with special offers. You can makes offers like buy one (or more), get one free. Or free [your product] when you present this door hanger.
 

Positive Testimonials
Customer testimonials are another good way to add value. Great customer service is a benefit to all customers and having recommendations on your door hangers is a good way to get the word out that you offer great customer service.