Business Card Printing the Right Way
One of your greatest advertising tools is your business card, since consumers collect, carry, and retain important bits of information about your business on these 3” x 2 1/2” cards. Before you send your project to an online business card printing company, take time to create the right card with the right design for your business.
Be consistent
Create a business card that mimics the design of all your advertising. Use colors, fonts, and graphics that are associated with your business. A good company logo will fit nicely on a business card and will also reinforce your brand. Consistency with your online business card printing company is also important. In order to make sure that your business card is printed in the same way and with consistent quality, find a great company and stick to it so that all of your business cards have the same look and feel.
Be creative
Business cards are a standard size and they exist in great numbers. For this reason, you must be creative in order to catch the attention that you desire. Solid colors, rather than white, for the background can stand out. Just be sure that your font contrasts well with your background so the text is easy to read. And make sure that your online business card printing company offers full color bleed so that your background color seamlessly reaches the edges of your card. You may also want to ask your online business card printing company if they offer a unique texture option. Your card will be noticed more with a texture different than most cards.
Be Clear
Send a clear and concise message with your business card by creating a simple design. A messy card is hard to understand and might be thrown out. Keep the number of font types and sizes to a minimum. Use variations only to denote importance of information, such as emphasizing your preferred contact information if you have more than one option. Keep the graphics simple. Your logo will serve to connect the card with your business, so no need to embellish with unnecessary pictures. Leave plenty of white space, which is the blank space left on your card. This will allow your information to stand out in a way that the reader can quickly understand the card.
Be correct
Before sending your design off to your online business card printing company, be sure to check and double check it for accuracy. Any mistake is a big one. If your phone number is wrong on one card, it will be wrong on the hundreds of card that are being printed, a costly mistake that can be easily avoided. Proofread your card and then have two other people proofread it for you, since they may be able to catch those mistakes you’ve overlooked.