A logo serves as the face of a business or organization. This is why it is very important to consider the elements that make a good logo design in order to be able to create the right logo. It also goes without saying that logos should look professional. However, not all logo designs are successful in this regard. Many designers make the most basic mistakes and produce amateurish results.
Sometimes, the business owner would decide to personally design the logo himself. This is perfectly okay - only if he is actually capable or skilled in graphic design.
If you choose to commission the job, you can avoid serious business logo blunders by taking into account these two most common reasons why logos can look amateurish:
- Letting the wrong people design the logo e.g., a friend or a relative who knows a little Photoshop or Corel Draw but do not have actual design experience; a logo design contestant found online.
- Outsourcing the task to a company or freelancer that offers very cheap rates. Remember: in hiring other people’s services, you only get what you pay for.