Design and Print

As in any market, massage therapists make use of business cards to both recruit new customers and keep current customers. With all of your competition handing out their business cards to consumers, how can you make sure clients and potential clients will remember yours? With the help of a massage therapist’s guide to business card printing!

A business card that offers value to your potential or current clients is one that is likely to be remembered and kept. A basic business card of course gives consumers all the necessary information about your services: your name, business name, primary service (massage therapy) and any specialty areas, contact information, and location. Include a unique selling proposition or tag line that describes your philosophy for massage therapy to foster a personal bond with clients.

To make this basic information stand out, you can make use of professional looking design elements. Consider using a vertical layout for business card printing. This creates a unique look and layout that will be more memorable than the common horizontal layout. Another option is to rotate graphic or textual objects to sit at an angle in the standard, rectangular card. This gives a sense of action and individuality.

A professionally designed logo will go a long way toward the goal of making your business card stand out in the crowd. Simplicity is generally the best option and it should help consumers relate to your services. If you use another graphic image for business card printing, be sure the subject is relevant and helps build a positive relationship with consumers.

Once the front of your card is looking great, you have to decide if you will make use of the back of your card. Double sided business card printing allows you to double your design as appointment cards to remind clients of their next visit. If you choose to leave the back of your business card blank, then designing a second business card for use as an appointment card is still an economical choice.

As an added value to both you and the customer, you might divide the back of the card into two sections. One section can be a discount offer: Receive a “free gift” or “$5 off” your next three visits. Include three boxes or circles to be marked at each of the next three visits. In the second section will be three lines for the next three appointments!

With this simple design, you can save on printing costs by using one card for both business and appointment card as well as promotional offer marketing. Better still, you have given your client an incentive to keep your card handy and return for their next appointment!