Design and Print

Brochure printing can be a breeze if you know what to do, and a headache if you go into it blind. With a good plan and good communication with your designer, you can create brochures that get results.

Choose a Purpose
Before giving your brochure printing project to a designer, choose the overall purpose for your brochure. Do you want to sell a particular product? Get people interested in your business? Encourage referrals? Everything in your brochure from the copy to the colors, images, and layout should advance your purpose.

Gather Content
Gather all the copy and images you need before getting your designer started. Choose what you want to include. Then you will know how large the brochure needs to be, and you will not waste your designer’s time waiting for copy to be written or for photo shoots to take place.

Find Examples
Find examples of brochures and ad campaigns that have the feel you want for your brochure printing project. You may also want to find examples of brochures you do not like. Bad examples will save time because the designer will know from the start what not to do.

Ask about Drafts
Ask up front how many drafts you get for the price. Your designer should give you at least one chance to change what she did at the base price. Ask how much it costs for each additional draft.

Break Up Text
Make sure your designer breaks up your copy into small chunks. There should only be eight words on a line and only two or three sentences in each paragraph. Bullet points are great for breaking up a lot of info, since having small sections of text makes your brochure easier to read.

Put Messages Front and Back
Have your designer put an attention-getting message on both the front cover and the back of your brochure printing layout. You never know which side of the brochure the recipient will see first, so make sure your brochure gets attention either way. The message could be about benefits people receive from doing business with you, or you could tell about a special offer.

A prepared client not only makes the job easier for the designer but also insures satisfying results for both parties. For your next brochure printing project, be prepared and communicate in tangible terms with your designer. You’ll be surprised at just how easy of a process brochure printing can be.