Design and Print

Sometimes print catalog designers get so involved in making a catalog attractive, they forget to put in the little things that can do a lot to increase sales. Here are some little ideas that can help your print catalog bring in big business.

1. Put your most expensive product on the cover of your catalog printing piece, especially if it is a large item.
2. Include a letter from the company president on the inside of the front cover. Make it conversational and interesting. Use this letter to get people excited about the products inside the pages.
3. Include short testimonials from satisfied customers; request a small photo of the customer to put next to their testimonial.
4. If someone requests a print catalog, mail it out as quickly as possible. Send it first class and include a coupon. Special treatment makes for loyal customers.
5. Use simple photographs that make your products pop. Everything on the page should fade into the background except your featured products.
6. Only use full color photos of your items. Full color will make your products appear more attractive and make your catalog look professional.
7. Make photos pop off the page by extending them into the borders or even running them off the page.
8. Create a three dimensional effect by using drop shadows underneath your photographs.
9. In your pictures, show products being used by happy owners. This helps products come alive.
10. Mention related products in item descriptions. This is a good way to turn a single purchase customer into a multiple purchaser.
11. Describe standard products in more moderate terms, and upgrades with more glowing descriptions.
12. Use energetic and exciting copy to describe products. You have to make people see the products as more valuable to them than the money in their pockets.
13. Offer packages of several items that work together, and charge less for the package than for the total cost of each individual item. You can increase sales a lot by combining products. Do not let people get away with only one item, unless you want to lose a sale to a different retailer.
14. Don’t forget that the quality of your catalog will increase the quality of your products in customers’ eyes, so be sure to use a professional catalog printing company as well as designer to help you get the results you need.
     

Making your catalog better at selling products is easy if you include the 14 ideas above. Have fun getting creative with your print catalog design, but don’t forget to keep the customer in mind so that your catalog not only looks great but makes you money.