Design and Print

Calendars have the unique potential of advertising your business to customers and prospects every day of the year. Just think about how much it would cost to run radio commercials or newspaper ads every day! Obviously, it is worth putting some effort into making a unique print calendar that people want to use so that your marketing dollars are put to best use. 

Use Your Employees as Subjects
Help customers make an emotional connection with your business by introducing your employees in your print calendars. Feature one employee a month and give a little background about that person, or print out a humorous personal story about something that happened to that employee. To add interest, have your employees dress up in funny outfits such as clown clothes or fairy tale costumes.

Tell Stories About Helping Customers
Another possible subject for your print calendar is to tell about customers your business has helped. Take photographs of each customer in whatever setting fits the story of how you helped them. Then print a brief version of the story. Tales of how you have benefited customers in the past will encourage people to become your customers in the future.

Send Calendar Postcards Every Month
Bring your business to people’s attention on a regular basis by sending out postcard calendars each month. Feature one month per postcard, and have related pictures on each.  You could do a flower theme, or print a recipe along with a picture of the baked good. Another idea is to build anticipation for the postcard calendars by starting out with a riddle or a mystery and give a clue each month; then you could offer coupons to people who come into your store with the answer.
Have a Word of the Day Calendar
Instead of using pictures, you might create a word of the day print calendar. It could be a daily tear off calendar with one unusual word per day featured in an interesting type. Include the meaning to the word as well as the month and date.

Make a Calendar of Jokes 
Look up jokes in a joke book or online and get permission to use them in your print calendar. Everyone loves to laugh, and a joke a day may help lighten the daily burden of work for your customers.

Whatever the subject of your print calendar, do not forget to include your logo on every page and your contact information in several prominent places. Remember, your calenders are supposed to be a daily reminder of your company so make sure that viewers see your logo or name every time they need to glance at the calendar.