How to Avoid an Amateur Business Card
The best way to give your new business an established look is to create a professional looking business card. The quality of your business cards directly corresponds to the quality of the impression you give about your business. Here are some easy steps to help you create a professional business card.
1. Use online business card printing.
The first and most important mistake to avoid is trying to print your business cards yourself. There is no comparison between a homemade card and a card printed from an online business card printing company. Because of the vast number of these companies, the cost of having your business cards printed is about the same as printing them yourself, and the result is much better.
2. Use a template or hire a designer.
If you take a look online, you will see pages of unique templates for you to choose from. Templates range from a simple text layout to elaborate graphics that suit a variety of businesses. If you do not care for any of these designs, you can use the online business card printing templates. These templates usually just contain the size, bleed, and trim guidelines that can be uploaded to your design program, and you fill it in as you see fit. When using a designer, just send your logo and the information that you need on the card. Usually, the designer will give you a couple of mock-up variations from which to choose.
3. Use full color designs on your business cards.
Full color business cards will stand out from all of the black and white cards around. Use full bleed so that your graphics and background extend all the way to the edge of the card. Be sure to make your card colors consistent with the message that you want to deliver about your business. Bright colors would be appropriate for a balloon business but not for a lawyer.
4. Use thick card stock for a solid impression.
The thicker the business card, the better. They should be at least 60 - 100 lbs or 14 -18 pts. Different online business card printing companies use different measurements, either in lbs or in points, but with both measurements increased numbers equal a thicker card. Not only do thicker cards look professional, they also give the impression of stability and lasting power.
5. Use the right design for you logo.
Whether you are choosing to design the cards yourself, to have someone design them for you, or to use a pre-made template, match the card style with your company logo. A logo designed like an eagle would not likely fit with a neon pink background. The design should compliment your logo and make it look good. Do not make your logo too large, or it will overpower the design. Check out all of your options before you decide on a design.
Leave the printing up to the professionals and sooner than you think, you will have brand new business cards at your door. Enjoy!